DATA360 - Profile Summary Data360 Logo
 
   
COMPANY Adare International Limited
PROJECT NO. 10575
PROJECT NAME Profiling Demonstration
RUN DATE 26/05/2011
   
 
Welcome to your free Profile Summary

We've taken your data and produced two charts. These show two areas. First is the Lifestyle Group. This shows which category your customers fall into and how this compares to the rest of Great Britain. So you can see at a glance where your data is above or below GB as a whole. The second chart shows the wealth of your customers. It divides the total into four areas, and the percentage of your customers who fall into each category. The analysis uses a classification system called Sonar. For more on this and how it works: click here.

  Sonar Lifestyle Group The chart shows the percentage of supplied records by Sonar Lifestyle Group against that of Great Britain.

  Sonar Wealth Quartile The chart shows the percentage of supplied records by Sonar Wealth Quartile.
  Summary of records used
Total records supplied: 10,151 100.00%
Records excluded from report: 7 0.07%
Location not applicable 0 0.00%
Records with insufficient information to classify 0 0.00%
Records with information that cannot be classified 7 0.07%
Records included in Sonar Profiles 10,144 99.93%
 

These charts are just a small snapshot of the larger picture you could get from our full Profile Report. This will provide you with additional data and statistics on the following:

  • Gender - the breakdown of your customers compared to the UK as a whole.
  • Region - where you customers are based compared to the UK as a whole.
  • Lifestyles - including the wealth of your customers and key characteristics about how they live their lives.
  • Statistical profiles - such as age, social grade, occupation, marital status, number of people in each household, type of property, tenure, and number of cars.

Geo-demographic Profiling can provide valuable insight into how the demographic profile of your customers compares to the general population in comparison base (your market in general) and can inform marketing strategy, whether targeting individuals / households using direct marketing planning advertising campaigns or new store locations. There is also a full explanation of how you can use this data and just what it can tell you about who your customers are - and how you can use this to better understand their behaviour and find more potential customers just like them.

There is also a full explanation of how you can use this data and just what it can tell you about who your customers are - and how you can use this to better understand their behaviour and find more potential customers just like them.

To purchase your full Profile Report for £75, click here.